Belé Make Up Italia is a company specialized in the production of high quality made in Italy cosmetics.

The name Belé has a particular meaning in our dialet: it refers to something beautiful and precious and that is what we would like to communicate with our line of cosmetics.

Our Brand Identity uses informal, direct and simple language. It wants to be inclusive: we would like anyone to use our products and feel part of a community whose pillars are the values of beauty, quality and individual identity.

Furthermore, we value the entire production chain because it is completely Made in Italy.

We are 4 twins born “on that branch of Lake Como”: Alessandra, Chiara, Federica and Elena. We call ourselves "daughters of art" because our father worked for years for big cosmetic brands and to follow in his footsteps, seven years ago we decided to give life to our brand: BELÈ MAKE UP ITALIA. We are twin sisters, but we are also very different: we come from different educational and work background and so we could mix our knowledge and skills.

We set and achieve ambitious goals. The quality of our products and services reflects our identity. Our business has been set to ensure consistency within our brand, helping to create strong, recognizable, and innovative communications.

Our MISSION is: High quality, made in Italy and constant research are our strengths to create cosmetics able of satisfying the needs of different targets.

Our VISION is: We want to reach an ever wider target that appreciates the quality of our products and the real benefits.

Our VALUE are: Inclusivity and made in Itay

Our PROMISES: VEGAN, CRUELTY FREE, MADE IN ITALY, INCLUSIVE.