The factory's roots date back to 1975 with the enterprise of the Bergianti family which produces knitwear on behalf of third parties and then becomes a specialist in private label finished garments. In 1990, with the entry of Monica Bergianti into the company, the proprietary brands were added to the productions. Born in 2008, in the textile district of Carpi (MO), the brand projects itself into the contemporary world with items in linen, wool and exclusively natural yarns, which fit easily into every woman's wardrobe. Production on-site and innate inclination towards sustainability, for a reality that has managed to establish itself internationally thanks to versatile and high-quality proposals. MISSION Dress up everyday occasions with style, quality, and natural elegance, giving every woman the opportunity to express her personality. The commitment is to travel the territory of creativity, feeding each collection with passion for the excellence of the textile tradition, for the quality of Italian manufacturing, for an aesthetic that cannot ignore the environment. VALUES - made with care - Italian know-how - made in Italy - sustainability - tailoring - contemporaneity - timeless - 100% natural SUSTAINABILITY The brand's collections are 100% environmentally friendly. The garment dyeing with natural hypoallergenic substances guarantees a unique and completely sustainable colour rendering. BRAND POSITIONING AND TARGET The brand is placed in a premium segment and is an entry to luxury brand: entry for women accustomed to buying high-end products, luxury for those close to mass market brands who aspire to enhance their wardrobe with sophisticated, sustainable, and quality. She is 35 to 65 years old and has a good spending power (Golden Shopper). She appreciates fashion but she is not a fashion victim, she wants to keep up with the times, but not a trendsetter.