Lallabycakes is located in Busto Arsizio very close to Varese and Milan and is a pastry shop specializing in the creation of personalized desserts and cakes. A big selection of desserts is offered, from cupcakes to layer cakes, from classic Italian pastries to personalized mignons for large events; with a variety of flavors and decorations available. Our desserts are famous for being delicious and beautiful, with great attention to detail in the decoration. In addition to custom cakes, they also offer desserts for special occasions such as birthdays, weddings and baby showers. Lallabycakes is committed to creating desserts that satisfy the wants and needs of its customers, making every occasion even more special.
I will introduce myself to yoy: I'm Ilaria Pelucchi, owner of Lallabycakes. My entry into the world of work was as an elementary school English teacher, a role I held for 18 long years. I have always had a strong passion for pastry making and design, in 2011 I decided to create "LallabyCakes", a small cake design laboratory in Castellanza.
I specialized in Great Britain at the PME School of Cake Decorating, one of the most famous decoration schools in the world and I became a professional cake designer. It all started a bit for fun with making cakes for friends and relatives, it continued with courses for pastry chefs and as a testimonial for important companies in the sector both in Italy and abroad. I also collaborate with specialized magazines and it has happened that they invite me, as a guest, on various culinary television programs such as "CasaAlice" on Alice TV and "Get the party" on Disney Channel.
In the past, I participated in prestigious fairs such as "Maison et Objet" in Paris, "Ambiente" in Frankfurt, "Sigep" in Rimini, which allowed me to make myself known in the pastry world both in Italy and abroad. “Lallabycakes” is also the name of my artisan pastry and decoration business which has 2 locations in Busto Arsizio.
I started this business way back in 2011 with a lot of stubbornness and the aim of becoming the main decorated cake business in the province of Varese. From the first small laboratory in Castellanza, I moved to the larger and nearby Busto Arsizio, expanding the spaces and inserting new machinery dedicated to gluten-free and various intolerances; spaces and boundaries are too tight for me and therefore I opened a new and larger laboratory which supports the first one in the production of "customised" desserts.
After hundreds of magnificent decorated cakes, the project has been further updated, providing an innovative cake delivery and shipping service, directly to the customer's home. In 2021 I purchased and modeled an apecar, Lapelalla, in the style of lallabycakes, with which we attend many street food events.
Personally, I have always loved drawing and now designing and decorating cakes has become my daily job and that of my amazing team. As the creative director of the company, I design all the cakes by hand starting from the client's initial idea, which gradually come to life in sketchbooks, full of color swatches, patterns, drawings and inspirations.
Curiosity, good taste and continuous keeping up to date on the trends of the decoration market ensure that the company remains at the forefront in the design and creation of cakes in Lombardy.
My work philosophy is based on a creative decoration process: every single cake made
it is the result of careful study which aims to obtain a unique and unconventional design.
To make my clients' wishes come true with exceptional cakes, over the years, I have surrounded myself with special people: 8 young and creative girls who help me in every planning phase.
Reconciling 9 different lifestyles is obviously not easy, but together we share the ever-increasing commitment that work holds for us. All women, yes, and many also with children and families to look after.
The secret of our harmony is flexibility: I have the profound conviction that the objective we set ourselves does not necessarily have to be achieved in standard or pre-established times. Every day I extol the qualities of my colleagues with healthy "well done, great job!" which I believe is worth 100 times more than a reprimand or a note if you happen to make a mistake.
Both in the decoration laboratory and in the production one we stop for lunch to eat together discussing new work projects, brain storming is always a source of inspiration, and of our messy lives.
The last great personal satisfaction and that of my team was being noticed by the Meta team for my site, born a year ago, which is developed on augmented reality with the possibility for the customer to have an experience immersive in 3D.
In fact, I was invited, the only one in Italy, to participate in a meeting dedicated to small innovative businesses which was held in mid-November in San Francisco at the Meta headquarters.
My mantra is: Life is sweet, isn't it?
Don't you?